Motion graphics are one of the subjects of design science that is widely used in advertising in the creation of an advertisement (TVC), opening a TV program and can also be used for music video clips and a company profile. In the early 20th century people such experimented with motion in films that resembled graphics. Finally, Soul Bass with the opening of the project in the 50s proved and opened the public eye with motion graphics. In the late ’70s, people emerged like Harry Marks and Robert Abel who helped bring the dynamics of motion graphics generated from computer graphics to television broadcasts. In the early 1990s, a company called Motion Graphics Inc. began to stand out, a company built by Jhon Whitney in 1960. As for today, it becomes a lot more sophisticated, and if you want to see a motion graphic that covers an entire large-screen or building, you can check out some of the works of Video mapping saudi arabias.
When discussing motion graphics we will not escape the word graphic design, graphic design is the most confusing description. Most people think differently about graphic design and fine art or other forms of digital art. Some normal definitions make a little mistake because they are too specific unless they do produce a design that is intended for specific needs. To define graphic design raises a lot of debate, but it’s not as difficult as defining motion graphics as a branch of graphic design science. Motion graphics also combine video, film, animation, photography, illustration, and music.
Videos or films of moving objects cannot be considered motion graphics, except if the recorded images are combined with design elements, such as their shape and type. Motion graphics are generally a combination of visual media-based design pieces that combine film language with graphic design, such as including different elements such as 2D or 3D design, animation, video, typography, illustration, photography, and music. Motion graphics among the broadcast world have a very strong presence on television. Like in making commercial graphics, entertainment, promos or an opening program, news graphics and graphics contained in TVC products. In the world of motion graphics film is usually used to make opening titles or opening sequences.